YouthSense
  • About
  • Research
  • Youth Insights
  • Our Services
  • Media
  • TTP
  • Youth Summit
YouthSense
No Result
View All Result

5 Of Our Favourite Marketing Moments From 2018

in Marketers, Youth Insights
0
Home Marketers

Above all, 2018 has been a year where loads of big brands have started paying attention to the purchasing power of Gen Z, and our favourite marketing moments reflects this. More pragmatic than their Millennial counterparts, but at the same time more globally aware due to growing up connected with digital technology their entire lives, the oldest of this generation are poised to join the workforce and bring their time and money to businesses that align with how they want to live their lives.

They’re also the largest generation, comprising around 20% of Australia’s population and almost 30% of the world’s population. And with their unique attitudes towards various forms of advertising, it’s best that businesses wise up on how they can best engage Gen Z with their marketing efforts.

The following brands have done just that, and there are a number of things we can learn from their success.

Shot on iPhone X

This campaign features footage of real life same-sex couples getting married just months after we voted ‘Yes’ to marriage equality and ahead of the 40th Sydney Gay and Lesbian Mardi Gras Parade. Set to Courtney Barnett covering INXS’s Never Tear Us Apart, the mood is intimate and powerful, with simple yet effective visual storytelling. Apple have done a good job of aligning themselves on the right side of social issue for Gen Z whilst also removing themselves from the forefront of the conversation; there are no actual iPhones featured in the ad, and instead it’s just stated at the end that it was shot on iPhone X. Class.

Nike collaborates with Colin Kaepernick

This campaign had us all so excited we actually published a case study about it shorty after it was released. It features controversial NFL player Colin Kaepernick who rose to notoriety in 2016 for protesting racial inequality and police brutality by kneeling during the national anthem. The beauty of this campaign is that it completely alienates a conservative and decidedly older demographic – with shouts of boycotts and videos of people burning their Nike gear – yet still turned in a net profit by validating the more valuable youth market.

ALDI Australia is ‘Good Different’

This year ALDI touted a new company positioning by embracing being ‘Good Different’. It acknowledges that they are different to other supermarket chains in terms of their shopping experience and product offering, yet turns this into a strength as these defining characteristics are recognised as what shoppers specifically go to ALDI for. While not as socially charged as the previous examples, it still provides a positive message delivered in an amusing, light-hearted tone. It’s a yes from us.

Patagonia donates its $10 million tax cut

While not necessarily an ad campaign, we’ve included this in the list because it features everything brands should be paying attention to in terms of positive business practices. In response to “last year’s irresponsible tax cut”, Patagonia CEO Rose Marcario announced in a LinkedIn post that the company would donate the money they saved to environmental charities – a whopping $10 million. With declining attitudes surrounding overall business ethics, this is a huge statement by Patagonia and one that builds upon their previous actions towards environmental issues. And with both Gen Z and Millennials more likely to buy products from companies committed to a positive environmental impact, it’s a win for everyone involved.

Air New Zealand’s Christmas ad

This hemisphere may not be as passionate about their Christmas ads, but this period remains a valuable time for brands to play on all the emotions that are currently running high. New Zealand Air have lent the humour and charm their country has come to be known for to this special holiday ad, and we are about it. It’s funny, cute, even political at times, and gives us all a sense of that Christmas spirit in its own way.

Tags: Brand Alignment
Previous Post

Here’s How You Can Help Your Kids Navigate Life After The ATAR

Next Post

5 Marketing And Youth Engagement Trends To Look Out For In 2019

Related Posts

Does Your Child Have Gen Z Dread? Here’s What To Do
Parents

Does Your Child Have Gen Z Dread? Here’s What To Do

by year13
June 23, 2022
0

Gen Zs have had it rough the past few years.  They were the first generation in a century to be forced to complete their high school education from home, endured harsh lockdowns...

Read more
Macquarie University
Parents

The Major Problem At Australian Universities

by year13
June 23, 2022
0

Australia has a critical shortage of teachers.  And nurses. And engineers. And it’s serious. New South Wales alone will be short-staffed by a shocking 1,700 teachers by 2025. According to research by...

Read more
Why Gen Zs Really Take Sick Days
Employers

Why Gen Zs Really Take “Sick Days”

by year13
June 23, 2022
0

Hey employers, want to win over your Gen Z employees? No, you don’t need ping pong tables and bring-your-pet-to-work days (as awesome as they are). Instead, give them ‘mental health days’. According...

Read more
wfh
Employers

What The Gen Z Workplace Will Look Like

by year13
June 23, 2022
0

Is the ‘office’ next on Gen Z’s hit list? Relaaax, not the Dunder Mifflin Paper Company. We’re talking about the office that we used to frequent so often before the COVID-19 pandemic...

Read more
Next Post
marketing-youth-engagement-trends-2019

5 Marketing And Youth Engagement Trends To Look Out For In 2019

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • About (2)
  • Business (85)
  • Career Advisors (63)
  • Educators (90)
  • Employers (76)
  • Events (9)
  • Marketers (102)
  • Parents (180)
  • Research (9)
  • Youth Insights (256)
  • About
  • Research
  • Youth Insights
  • Our Services
  • Media
  • TTP
  • Youth Summit

© 2018 Youth Sense.

No Result
View All Result
  • About
  • Research
  • Youth Insights
  • Our Services
  • Media
  • TTP
  • Youth Summit

© 2018 Youth Sense.