Marketers
3 Reasons Why Gen Zs Aren’t Interested In Your Brand
Marketing to Gen Z is a lot like trying to be cool in high school – if you’re trying too hard,...
Read more
Is Any Cringe, Good Cringe?
It used to be ‘any publicity is good publicity’. Today’s version? This headline. Cringe. We’ve all felt it, grimacing our way...
Read more
How To Make Branded Content Gen Zs Actually Want
Businesses, listen up. The results are in: Gen Zs overwhelmingly prefer you to use branded content over traditional advertising. Three...
Read more
Gen Z’s Favourite Social Media App Will Surprise You
Take a stab at guessing Gen Z’s favourite social media app. Go on. Okay, definitely not Facebook - that’s for old...
Read more
Why Is TikTok More Popular With Females Than Males?
Be a lady, they said. If anyone wants to fast-track their understanding of the impossible demands that women face, let...
Read more
The Gen Z Career Dream Not Taught In Schools
It’s bizarre, isn’t it? Gen Zs go to school to study traditionally accepted career paths. But in-between classes and after...
Read more
Is Tech Really Making Young People Lazier?
What a time to be alive. Run out of groceries? No need to pop down the shops, Deliveroo’s got you...
Read more
Gen Z’s Favourite Australian TV Channel Revealed
Yes, it’s true. TV eyeballs are declining amongst Gen Zs. Yet, you probably didn’t know that the generation’s most popular...
Read more
Mac Or Windows? Gen Z’s Favourite Computer Revealed
Hello, I’m a Mac. And I’m a PC. To this day, Macs haven’t shaken off its image for ‘creative types’,...
Read more
What COP26 Means For Australian Gen Zs
With 96% of Australian Gen Zs believing climate change is caused by humans, it’s safe to assume that they expect...
Read more