Marketers
Why YouTube Influencers Rule Gen Z Youth Marketing
https://www.youtube.com/watch?v=I-o64P6UVBw&feature=youtu.be YouTube killed the TV star. And with Gen Z it seems to be killing television as a whole. If...
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Gen Z Tell How Best To Use Instagram Influencers For Youth Marketing
https://www.youtube.com/watch?v=aLFasaBF9lc Two Australian radio shock jocks ruled the Sydney airwaves in the late 1990s. John Laws and Alan Jones had...
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Interaction Not Interruption: A Guide To Youth Marketing And The Future Of Advertising
Marketing to Gen Z has never been easy. Today in the fractured media landscape even more so. But it doesn’t...
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What Teenagers Would Do With $10,000 Will Surprise You
If a teenager came across $10,000 in cold hard cash what would they do with it? Would they blow it...
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School Strike For Climate – Why Brands Should Care About Climate Change
https://www.youtube.com/watch?v=_tgGoxCg4nM Criticism from politicians and columnists was never going to stop Australian students protesting against climate change on a school...
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What Is Evergreen Content & How Is It Relevant To Your Business?
You’ve probably heard this marketing phrase before and dismissed it as nonsensical jargon, but evergreen content is the real deal....
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5 Reasons Why Email Marketing Needs To Be Part Of Your Digital Strategy
Email marketing has long been lauded as one of the most reliable components of an effective digital marketing strategy –...
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What The Instagram Egg Can Teach Us About Youth Engagement
The world’s most famous Instagram egg is back in the news cycle after it ‘cracked’, baring a positive message regarding...
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Why Facebook Groups Can Benefit Your Business
Despite traditionally being used as a social tool to unite people around common interests, Facebook Groups are now also being...
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Case Study: Gillette’s Latest Ad Takes On Toxic Masculinity
We’re barely a few weeks into 2019 and Gillette have already offered an early candidate for boldest marketing campaign of...
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