Marketers
Why Influencers Beat Celebrities With Gen Z
Influencers get a bad rap. "Get a real job!" they say. Ok, some “influencers” are questionable. Influencer fraud happens, and it costs...
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Can TikTok Steal Instagram’s Gen Z Crown?
Let’s play ‘first word comes to mind’. Here’s your card: Gen Z. Your answer? Probably “TikTok”, right? But the "TikTok...
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How To Make Gen Zs Love Your Brand
Businesses that do good don’t go unnoticed. In our Gen Z & Corporate Activism report we surveyed over 1000 young people aged...
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Is YouTube Replacing School?
Imagine when you were in high school if you came into class one day wanting to know about why traffic...
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After The ATAR III: The Role of Passion and Purpose in Connecting Youth to Meaningful Education and Employment
Why do Australian students go to high school? 48% say they go to school because they have to while 52%...
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What Gen Zs Do On Social Media Will Surprise You
Our phones and computers when turned off leave us staring back at a dark reflection of ourselves. They’re called our...
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How Gen Zs Want To Be Connected With Will Surprise You
Trying to reach Gen Z through print, television and radio is like shouting “Hey Siri!” to a newspaper - it's...
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Being 20 In 2020 – A Snapshot Of Gen Z In The New Decade
So what does it mean to be 20 in 2020? Born at the very end or the very beginning of...
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6 Gen Z Marketing & Youth Engagement Trends For 2020
Between coining ‘OK Boomer’ as a catch-all response to outdated views and overripe politicians and catapulting the School Strike 4 Climate movement into...
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6 Gen Z Stats Every Marketer Should Know
Gen Z are always connected to multiple devices, constantly shuffling between apps and many just honestly don’t have the attention...
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