They say if you can make people laugh, people will listen to you better.
And now more than ever, people could use a break from the constant negative news around the world with a bit of humour.
Understanding this, many businesses are piling on the LOLs. Often unexpectedly, I mean how engaging can flavoured milk and even the police really be? Super, it turns out.
At Year13, we’ve uncovered five Australian businesses doing memes the right way.
1. UP&GO
The “liquid breakfast” drink is driving a cult-like following. UP&GO’s Instagram draws 30,000 followers yet each of their meme posts can rack up 10-20K likes and hundreds of comments. They tap into relatable feelings for their biggest fans like the war between the best flavour, the great last-minute breakfast, and a hilarious take on an iOS 14 homescreen.
Between community updates and showcasing how ‘cops are tops’, the NSW Police Force tries to maintain public order through humour. What better way to tell people to stay home with a Titanic meme or astrology meme? Remember, don’t leave children and pets unattended in the car. And, everyone gets our love – except you, you there, not keeping left.
It makes perfect sense for the video game retailer to get on a gamer’s level. When they’re not posting game covers with an engaging question for their community, EB Games doesn’t shy away from memes. That feeling when you stay up all night gaming, when someone else takes credit for killing your enemy, when milliseconds mean everything during a ‘speedrun’.
4. The Oodie
You gotta hand it to these folks for making a wearable blanket desirable and cool. The Oodie’s branding is all things cute, fluffy and warm. Find viral images and videos alongside relatable one-liners, like that friend who’s a bit too affectionate with dogs and that feeling when snuggling in an Oodie. They also use phrasal templates ‘me, also me’ and ‘according to your sign’.
5. Boost Juice
An explosion of bright fruit and happy people living their best lives (when drinking a Boost juice, of course), interspersed with solid memes. Their customers are probably Spongebob fans, so here’s Spongebob memes to relate to their love for one flavour and that time when waiting for your juice. Again, lots of “me” posts, like this one cleverly showing Boost is healthy.
