Youth Insights
How Covid Crushed Year 12s Career Dreams
Ah, Year 12. Pressure, excitement, bittersweetness. For what’s already an emotional and defining year, the tornado that is COVID-19 flipped...
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Gen Z Guide To Meme Marketing
Memes are a Gen Z love language. But there are clear and fine lines to what’s inspiring or cringe-worthy. Year13’s...
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What Gen Zs Want Businesses To Do Most
“A privileged Australian life blinds myself and others from the horrors to come. I’m scared of climate change and care...
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The Top Messaging Apps Gen Zs Use
Messaging has revolutionised how young people interact. Asked which way they prefer to communicate with their mates, 80% said messaging...
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The Careers Year 12s Want Because Of Covid
The Class of 2020 was flipped upside down by the coronavirus pandemic. But was it all bad? We surveyed over...
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Do Gen Zs Actually Hate Targeted Ads?
Advertising is far from its Don Draper days. While 20th-century advertising still targeted basic demographics like someone’s location and general interests, today’s...
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Why Influencers Beat Celebrities With Gen Z
Influencers get a bad rap. "Get a real job!" they say. Ok, some “influencers” are questionable. Influencer fraud happens, and it costs...
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Can TikTok Steal Instagram’s Gen Z Crown?
Let’s play ‘first word comes to mind’. Here’s your card: Gen Z. Your answer? Probably “TikTok”, right? But the "TikTok...
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Be Diverse Or Be Dumped By Gen Z
Diversity is not a trend. It’s part of the fundamental human right to equality. It accepts, welcomes and celebrates different...
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How To Make Gen Zs Love Your Brand
Businesses that do good don’t go unnoticed. In our Gen Z & Corporate Activism report we surveyed over 1000 young people aged...
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