Youth Insights
3 Reasons Why Gen Zs Aren’t Interested In Your Brand
Marketing to Gen Z is a lot like trying to be cool in high school – if you’re trying too hard,...
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How Gen Z’s Values Impact Where They Want To Work
Drop fossil fuel clients, or lose Gen Z workers. That’s the stark message we can take from Comm Declare’s 2021 Fuelling...
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Is Any Cringe, Good Cringe?
It used to be ‘any publicity is good publicity’. Today’s version? This headline. Cringe. We’ve all felt it, grimacing our way...
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Where Gen Zs Actually Find Love Online
Wired Magazine, your prediction from 2002 is right. “Twenty years from now, the idea that someone looking for love won't...
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Year13 Wrapped: Key Moments And Movements That Impacted Gen Zs In 2021
Hi there, reader. We have some important, yet slightly alarming news to share with you. So please take a seat....
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The Most Popular Sports With Gen Zs In Australia
Busted. When The Sun-Herald in 2019 reported that Cricket Australia inflated their sport participation numbers to appeal to sponsors, the...
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What’s With Gen Z’s 90s & 2000s Nostalgia Obsession?
Flared jeans. Velour sweatsuits. Butterfly clips. Britney Spears. The verdict is in: Gen Zs can’t get enough of 90s and...
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How To Make Branded Content Gen Zs Actually Want
Businesses, listen up. The results are in: Gen Zs overwhelmingly prefer you to use branded content over traditional advertising. Three...
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How The Pandemic Has Fuelled Gen Z’s Toxic Hustle Culture
The last two years have been a challenge for everyone, but spare a thought for the Coronavirus class of 2020-21....
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Gen Z’s Favourite Social Media App Will Surprise You
Take a stab at guessing Gen Z’s favourite social media app. Go on. Okay, definitely not Facebook - that’s for old...
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