Parents
Gen Z Guide To Meme Marketing
Memes are a Gen Z love language. But there are clear and fine lines to what’s inspiring or cringe-worthy. Year13’s...
Read more
The Top Messaging Apps Gen Zs Use
Messaging has revolutionised how young people interact. Asked which way they prefer to communicate with their mates, 80% said messaging...
Read more
The Careers Year 12s Want Because Of Covid
The Class of 2020 was flipped upside down by the coronavirus pandemic. But was it all bad? We surveyed over...
Read more
Do Gen Zs Actually Hate Targeted Ads?
Advertising is far from its Don Draper days. While 20th-century advertising still targeted basic demographics like someone’s location and general interests, today’s...
Read more
Why Influencers Beat Celebrities With Gen Z
Influencers get a bad rap. "Get a real job!" they say. Ok, some “influencers” are questionable. Influencer fraud happens, and it costs...
Read more
Can TikTok Steal Instagram’s Gen Z Crown?
Let’s play ‘first word comes to mind’. Here’s your card: Gen Z. Your answer? Probably “TikTok”, right? But the "TikTok...
Read more
Be Diverse Or Be Dumped By Gen Z
Diversity is not a trend. It’s part of the fundamental human right to equality. It accepts, welcomes and celebrates different...
Read more
How To Make Gen Zs Love Your Brand
Businesses that do good don’t go unnoticed. In our Gen Z & Corporate Activism report we surveyed over 1000 young people aged...
Read more
The Life-Changing Job Made For Gen Zs
Do you know what job changes lives for the better more than almost any other? Images of a doctor, a...
Read more
Is YouTube Replacing School?
Imagine when you were in high school if you came into class one day wanting to know about why traffic...
Read more