Marketers
Why Gen Z Speak In GIFs
Expressing emotions takes time and can be difficult. Luckily, for every expression, there’s a GIF. Letting your mate know how...
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“What’s LimeWire?”: The Changing Face Of Music With Gen Z
Most Gen Zs will never know the thrilling experience of illegally downloading music that united the generation before them. Feeling...
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Where Australia’s Next Startup Will Be Born
Welcome to the new hustle. Year13’s YouthSense research has found that 39% of Gen Z university students would like to...
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The Other Big World Issue Gen Zs Are Fighting Against
Remember the horror on that kid’s face when he said “I see dead people” in The Sixth Sense? Now, hold...
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Gen Z Guys Buying Big Into Cryptocurrency
Cryptocurrency isn’t just for the tech bros, bro. Year13’s YouthSense research has found that 9% of Gen Zs have bought...
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The Rise Of Voice Assistants With Gen Z
It might be odd-looking to some but Gen Zs are totally comfortable calling out to the open air and expecting an...
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Gen Z Guide To Meme Marketing
Memes are a Gen Z love language. But there are clear and fine lines to what’s inspiring or cringe-worthy. Year13’s...
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What Gen Zs Want Businesses To Do Most
“A privileged Australian life blinds myself and others from the horrors to come. I’m scared of climate change and care...
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The Top Messaging Apps Gen Zs Use
Messaging has revolutionised how young people interact. Asked which way they prefer to communicate with their mates, 80% said messaging...
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Do Gen Zs Actually Hate Targeted Ads?
Advertising is far from its Don Draper days. While 20th-century advertising still targeted basic demographics like someone’s location and general interests, today’s...
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