Marketers
Who Wins The Australian Gen Z Streaming Wars?
And they’re battling it out by feeding the content-hungry with stupendously large libraries of music, films and TV shows. With...
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Gen Zs Are Sampling “Old” Music And Millennials Aren’t Happy
When US teen pop sensation Olivia Rodriguez’s single “Good 4 U” was released in May this year, millennials around the...
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Why Gen Z Humour Is So Weird And Unhinged
Wacky transitions, nonsensical dialogues, distorted audio. On the level of 1 to ‘making sense of people who believe Earth is...
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The Deep Reasons Why Gen Zs Love TikTok So Much
TikTok is comedic relief for Gen Zs. But what many outsiders don’t know is that young people are sticking around...
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The Worst Way Possible To Market To Gen Zs
Once upon a time, it was cute and kept the kids amused. But if you’re marketing those little plastic toys...
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The Top 10 Big Issues Gen Zs Want Businesses To Tackle
There was a time when as a young person, all you cared about was lip gloss and boys, or arcade...
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iPhone Or Android? Gen Z’s Favourite Phone Revealed
Are you a dog or cat person? Tea or coffee drinker? iPhone or Android user? All very important questions that...
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Men Are From Reddit, Women Are From Pinterest
We won’t make any grand assumptions about what men like or what women like. We’ll leave that up to au John...
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Is Gen Z The Source Of The Misinformation It Hates?
The world’s first digital natives were born with a world of knowledge at their fingertips. But just because Gen Z...
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The Inspired Unemployed’s Tips For Reinventing Yourself
They’re inseparable. Matt Ford, 26, and Jack Steele, 27, are the two-and-only behind the comedy skits of The Inspired Unemployed, but...
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