YouthSense
  • About
  • Reports
  • Stories
  • Our Services
  • Media
  • TTP
  • Youth Summit
YouthSense
No Result
View All Result

What Aussie Billionaires And Gen Zs Have In Common

by year13
January 17, 2022
0
345
SHARES
2.7k
VIEWS
Share on FacebookShare on Twitter

In 2015 The Guardian named “basic” as the biggest insult of the year.

In 2021? It’s probably “out of touch”. 

Out of touch. Adjective. Lacking up-to-date knowledge or information. Governments ‘out of touch’ on climate policy.

Today, if you want to connect with young people, you need to be in touch. And there are a new breed of Aussie tech business bosses doing just that: Canva’s Melanie Perkins and Atlassian’s Mike Cannon-Brookes and Scott Farquhar.

These people aren’t unapproachable, backward billionaires (Canva is valued at $40 billion USD, Atlassian $100 billion USD). They’re eco-conscious humans using their fortunes and platforms for good.

They’re fighting the same fight as Gen Zs, as climate change and plastic pollution are the two biggest issues these young people want businesses to help tackle most, our Gen Z & Corporate Activism report found. 

Gen Zs see a huge responsibility in the hands of big businesses as 96% believe in human-made climate change. For them, these two sustainability issues are even prioritised before mental health, poverty, animal cruelty, gender and racial equality, and data privacy.

Canva is vocal about their “crazy big sustainability goals”, already hitting their carbon neutral target in 2020 and on the way to becoming climate positive by 2023. From rooftop beehives to climate striking poster designs and planting trees for print orders placed, Melanie Perkins has nailed the kind of ‘in touch’ culture that sends young people gushing.

81% of Gen Zs also believe that big businesses should be involved in trying to solve issues unrelated to their industry, the report found.

Look at Mike who’s been making headlines. The co-founder behind the software company and his wife Annie have pledged to invest and donate $1.5b in climate initiatives by 2030 to help meet COP26 goals. As part of this, they’ve invested in what would be the world’s biggest solar farm in the Northern Territory. 

This isn’t about getting more Gen Zs to spend more on these businesses. What’s happening is that during this environmental awakening, there’s a growing camaraderie and mobilisation between billionaires and passionate young people that the world just hasn’t seen before.

Earth is closer to being saved.

YouthSense is powered by the team from Year13 – Australia’s largest digital platform for high school leavers, helping them find their passion and plan their future.

YouthSense helps parents, educators and businesses to better understand and engage with young Australians by providing stories and research reports featuring data-driven insights and the opinions of Gen Zs.

Visit Year13 today

Author

  • year13

    On a mission to create happier, healthier young Australians.

    View all posts

Tags: atlassianBusinesscanvacareerCorporate activismCorporate social responsibilitymelanie perkinsscott farquhar
Previous Post

Who Wins The Australian Gen Z Streaming Wars?

Next Post

How The HSC Will Play Out This Year

year13

year13

On a mission to create happier, healthier young Australians.

Related Posts

Why Accounting Is A Top Career For Young People’s Financial Goals
Business

Why Accounting Is A Top Career For Young People’s Financial Goals

by year13
December 9, 2024
0

While many people see Gen Z as notorious chasers of fame and status, our research shows that the top motivators for choosing a career are earning a high income and maintaining a...

Read more
80% Of Aussies In This Job Are Super Satisfied, And It’s Got Us Questioning Our Life Choices
Business

80% Of Aussies In This Job Are Super Satisfied, And It’s Got Us Questioning Our Life Choices

by year13
December 9, 2024
0

If you read a headline saying that 80% of people in a particular career or industry reported having high satisfaction levels with their employers, which jobs immediately come to mind? International models?...

Read more
Next Post
How The HSC Will Play Out This Year

How The HSC Will Play Out This Year

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • About (2)
  • Business (96)
  • Career Advisors (59)
  • Educators (85)
  • Employers (71)
  • Events (9)
  • Marketers (97)
  • Parents (312)
  • Reports (13)
  • Youth Insights (405)
  • About
  • Reports
  • Stories
  • Our Services
  • Media
  • TTP
  • Youth Summit

© 2018 Youth Sense.

No Result
View All Result
  • About
  • Reports
  • Stories
  • Our Services
  • Media
  • TTP
  • Youth Summit

© 2018 Youth Sense.