MiLLeNiALs KiLLeD diamonds.
MiLLeNiALs KiLLeD the napkin.
Older generations sure have taken pleasure in blaming Millennials for ‘killing’ dozens of industries, but they’re not the only ones with blood on their hands anymore.
In fact, since Gen Zs dethroned Millennials in driving trends, they’ve been on quite the killing spree.
So whose days appear numbered, and why?
Time to rip the bandaid off the bandaid, Meta: Gen Zs have killed Facebook.
That’s a conclusion we can draw from our What Gen Z Really Do Online report, which found just 29% of 15-year-olds reported using Facebook regularly and the news that Facebook’s user growth is stalling for the first time since the platform launched.
With one-fifth of Australia’s population and 30% of the total world’s population now Gen Z, this could be the beginning of the end.
2. Television
Sure, television viewership has already been falling sharply over the past few years.
But the industry does look set to take its last hit from Gen Z, as more content moves online as streaming platforms adjust to the preferences of young people.
In fact, according to our What Gen Z Really Do Online report just 22% of Gen Zs now tune in to free-to-air television or cable television daily, compared with 55% of Gen Zs who stream movies and shows on platforms such as Netflix, Amazon Prime or Disney plus on a daily basis.
3. The meat industry
Here’s something you might not have picked up about the generation famed for viral TikToks: Gen Z is actually the driving force behind a global shift to a more cruelty-free world.
And that’s bad news for the meat industry.
“I have adjusted my beauty and skincare products so that I only buy certified vegan and animal cruelty-free items and also ensure that they are made of natural ingredients where possible,” a 19-year-old female from Western Australia told us in our Gen Z & Corporate Activism report.
“I don’t buy any meats and the animal products I do buy I ensure are sustainably produced.”
Instead, Gen Zs are embracing plant-based alternatives to meat and seafood and shaping a multi-billion dollar food market.
4. Cash
Yup, carrying cold hard cash will soon become a thing of the past. And while the pandemic sped up the huge shift from cash to cashless payments, there are Gen Zs who would’ve hardly used old school money in their lifetime. And now coupled with the rise of cryptocurrencies, could they be hammering the last nails in the coffin of currency as we’ve always known it?
