YouthSense
  • About
  • Reports
  • Stories
  • Our Services
  • Media
  • TTP
  • Youth Summit
YouthSense
No Result
View All Result

How Gen Z’s Values Impact Where They Want To Work

by year13
January 17, 2022
0
348
SHARES
2.7k
VIEWS
Share on FacebookShare on Twitter

Drop fossil fuel clients, or lose Gen Z workers.

That’s the stark message we can take from Comm Declare’s 2021 Fuelling Fantasies report, which concluded that the majority of under 30s (73%) are reluctant to work for businesses that contribute to pollution and global warming. 

“Our surveys have shown that agency heads are out-of-step with the climate concerns of their younger workers and that those aged under 30 are being asked to work for highly polluting companies against their better judgment,” the report concluded.

That better judgment comes from growing up with an unprecedented amount of information at their fingertips, making Gen Zs hyper-aware of the links between big business and big issues.

As a result, Gen Z’s beliefs are often in conflict with their workplace’s clients or business practices – especially in regards to climate change and pollution. 

For example, 73% of people under 30 Comm Declare’s surveyed for their 2021 Fuelling Fantasies report said they’re reluctant to work for greenhouse gas polluters. 

Two in three went so far as to say that agencies should flat out refuse to work for fossil fuel companies.

“These workers will vote with their feet, as 70% are actively wanting to work with a company that shares their concerns about global warming.”

It’s time for businesses to walk their talk

Meanwhile, the Comm Declare received bizarrely inconsistent responses from agencies. 

While 78% said they thought climate action was important to attract employees, 77% of agencies reported working for high emissions clients in the past 12 months.

While 39% agreed they shouldn’t work with fossil fuel clients, one in three have done so in the past year.

“Worryingly, some agencies have responded to the growing concern about their fossil fuel clients by hiding them,” wrote Anna Macdonald for Mumbrella.

“Many agencies promote their work for ethical causes while keeping quiet about polluting clients.”

But, having grown up in an era of re-energised corporate activism and responsibility, Gen Zs can (and do) see through the smoke screens. 

That being said, agencies and creatives need to step up by divesting from fossil fuel clients while acknowledging climate change – with some big names already leading the charge. 

“Many corporate procurement policies now explicitly factor in the climate and environment,” said the report.

“Companies with significant advertising budgets such as Telstra, Woolworths and IAG are now vowing to de-carbonise their supply chains, and agencies are advised to clean up their acts.”

YouthSense is powered by the team from Year13 – Australia’s largest digital platform for high school leavers, helping them find their passion and plan their future.

YouthSense helps parents, educators and businesses to better understand and engage with young Australians by providing stories and research reports featuring data-driven insights and the opinions of Gen Zs.

Visit Year13 today

Author

  • year13

    On a mission to create happier, healthier young Australians.

    View all posts

Tags: BusinessCorporate activismworkplace
Previous Post

Is Any Cringe, Good Cringe?

Next Post

3 Reasons Why Gen Zs Aren't Interested In Your Brand

year13

year13

On a mission to create happier, healthier young Australians.

Related Posts

Why Accounting Is A Top Career For Young People’s Financial Goals
Business

Why Accounting Is A Top Career For Young People’s Financial Goals

by year13
December 9, 2024
0

While many people see Gen Z as notorious chasers of fame and status, our research shows that the top motivators for choosing a career are earning a high income and maintaining a...

Read more
80% Of Aussies In This Job Are Super Satisfied, And It’s Got Us Questioning Our Life Choices
Business

80% Of Aussies In This Job Are Super Satisfied, And It’s Got Us Questioning Our Life Choices

by year13
December 9, 2024
0

If you read a headline saying that 80% of people in a particular career or industry reported having high satisfaction levels with their employers, which jobs immediately come to mind? International models?...

Read more
Next Post
3 Reasons Why Gen Zs Aren’t Interested In Your Brand

3 Reasons Why Gen Zs Aren't Interested In Your Brand

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • About (2)
  • Business (96)
  • Career Advisors (59)
  • Educators (85)
  • Employers (71)
  • Events (9)
  • Marketers (97)
  • Parents (312)
  • Reports (13)
  • Youth Insights (405)
  • About
  • Reports
  • Stories
  • Our Services
  • Media
  • TTP
  • Youth Summit

© 2018 Youth Sense.

No Result
View All Result
  • About
  • Reports
  • Stories
  • Our Services
  • Media
  • TTP
  • Youth Summit

© 2018 Youth Sense.