What’s Driving Gen Zs To Alternative News?
You know the saying ‘slow news week’? Well, it’s safe to say the last week has not been one of them, what with the dramatic escalation of Russia-Ukraine invasion concerns...
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What’s Triggering Gen Zs?
Picture this. It’s 10pm on a Monday evening, and like millions of young people around the world, you’re scrolling through your Instagram feed. It starts off innocently enough. One minute...
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Gen Zs Love Memes. Will Their Bosses?
Attention all! The oldest Gen Zs are 27. We repeat, the oldest Gen Zs are 27! This means that right now, Gen Zs are entering the workforce in droves. As...
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The Big Change School Students Are Demanding
How can we be smarter, kinder, and just all-round less irritable, more pleasant human beings? It’s that elusive, oh-so precious five-letter word. Sleep! But Gen Zs aren’t getting enough proper...
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How To Nail A Job Interview In Two Steps According To Former Facebook CEO Stephen Scheeler
Let’s play a little word association. Please, take a seat and make yourself comfortable. Perhaps imagine you’re lying back on a chaise in a safe place. Whatever works for you....
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Social Media In The Classroom? Experts Say Yes
Social media often gets a bad rap for its negative impacts on young people studying - and it’s easy to see why. Firstly, it’s highly addictive: almost one in two...
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3 Reasons Why Gen Zs Aren’t Interested In Your Brand
Marketing to Gen Z is a lot like trying to be cool in high school – if you’re trying too hard, it shows, but if you don’t try at all, you’re...
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How Gen Z’s Values Impact Where They Want To Work
Drop fossil fuel clients, or lose Gen Z workers. That’s the stark message we can take from Comm Declare’s 2021 Fuelling Fantasies report, which concluded that the majority of under 30s...
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Is Any Cringe, Good Cringe?
It used to be ‘any publicity is good publicity’. Today’s version? This headline. Cringe. We’ve all felt it, grimacing our way through embarrassing and out-of-touch content. But if people are cringing...
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Where Gen Zs Actually Find Love Online
Wired Magazine, your prediction from 2002 is right. “Twenty years from now, the idea that someone looking for love won't look for it online will be silly, akin to skipping...
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