Social Media In The Classroom? Experts Say Yes
Social media often gets a bad rap for its negative impacts on young people studying - and it’s easy to...
3 Reasons Why Gen Zs Aren’t Interested In Your Brand
Marketing to Gen Z is a lot like trying to be cool in high school – if you’re trying too hard,...
How Gen Z’s Values Impact Where They Want To Work
Drop fossil fuel clients, or lose Gen Z workers. That’s the stark message we can take from Comm Declare’s 2021 Fuelling...
Is Any Cringe, Good Cringe?
It used to be ‘any publicity is good publicity’. Today’s version? This headline. Cringe. We’ve all felt it, grimacing our way...
Where Gen Zs Actually Find Love Online
Wired Magazine, your prediction from 2002 is right. “Twenty years from now, the idea that someone looking for love won't...
Year13 Wrapped: Key Moments And Movements That Impacted Gen Zs In 2021
Hi there, reader. We have some important, yet slightly alarming news to share with you. So please take a seat....
The Most Popular Sports With Gen Zs In Australia
Busted. When The Sun-Herald in 2019 reported that Cricket Australia inflated their sport participation numbers to appeal to sponsors, the...
What’s With Gen Z’s 90s & 2000s Nostalgia Obsession?
Flared jeans. Velour sweatsuits. Butterfly clips. Britney Spears. The verdict is in: Gen Zs can’t get enough of 90s and...
How To Make Branded Content Gen Zs Actually Want
Businesses, listen up. The results are in: Gen Zs overwhelmingly prefer you to use branded content over traditional advertising. Three...
How The Pandemic Has Fuelled Gen Z’s Toxic Hustle Culture
The last two years have been a challenge for everyone, but spare a thought for the Coronavirus class of 2020-21....