The Careers Year 12s Want Because Of Covid
The Class of 2020 was flipped upside down by the coronavirus pandemic. But was it all bad? We surveyed over 2000 year 12 students from metropolitan, regional and rural Australia...
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Do Gen Zs Actually Hate Targeted Ads?
Advertising is far from its Don Draper days. While 20th-century advertising still targeted basic demographics like someone’s location and general interests, today’s ads can be targeted towards a much more detailed profile...
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Why Influencers Beat Celebrities With Gen Z
Influencers get a bad rap. "Get a real job!" they say. Ok, some “influencers” are questionable. Influencer fraud happens, and it costs companies millions of dollars. But the truth is influencers are actually...
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Can TikTok Steal Instagram’s Gen Z Crown?
Let’s play ‘first word comes to mind’. Here’s your card: Gen Z. Your answer? Probably “TikTok”, right? But the "TikTok Generation” label can be misconstrued. Sure, Gen Z and TikTok...
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Be Diverse Or Be Dumped By Gen Z
Diversity is not a trend. It’s part of the fundamental human right to equality. It accepts, welcomes and celebrates different ages, races, ethnicities, religions, genders, sexual orientations and physical abilities....
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How To Make Gen Zs Love Your Brand
Businesses that do good don’t go unnoticed. In our Gen Z & Corporate Activism report we surveyed over 1000 young people aged 15 to 24 about what influences their spending habits and...
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The Life-Changing Job Made For Gen Zs
Do you know what job changes lives for the better more than almost any other? Images of a doctor, a scientist or even a high school teacher might have come...
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Is YouTube Replacing School?
Imagine when you were in high school if you came into class one day wanting to know about why traffic jams happen or how Bitcoin works and you could just...
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What Gen Z Actually Do Online 2021
Download Now Gen Z's media consumption habits have had a drastic shift away from traditional to online. Are you keeping up? Guide your digital marketing strategy with essential insights from...
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Why Some School Classes Are So Boring
Do you remember how boring school could be sometimes? You’d be slumped on your desk staring at the clock as the seconds trudged by. None of the words on the...
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