There is a growing gap between how enterprise, government and parents engage with young people. It is becoming increasingly difficult for these groups to break through to young people and deliver their key messages effectively, this is where YouthSense steps in. 

YouthSense is a free insight community service sponsored by Year13.com.au dedicated to Youth Engagement as a way to give something back to the market. This resource contains more than $2 million in research collated over the past 4 years.


It’s been 4 years since we hit the “Go-Live” button on Year13 and since then, even the term “Go-Live” has a completely different meaning. The way we engage with technology is unprecedented and the speed at which it develops has given birth to the saying “innovate or die”. Rather than grow old and out of touch, YouthSense is exactly that, here to make sense of youth.


Where do we start?

From the early beginnings, Year13 has been positioned as a brand which could communicate and engage with their generation like no other.  We didn’t know what viral meant, but we were producing it. And lots of it throughout our content and brand. Which we soon found out was a grouse thing to do. Since then we’ve researched, developed and executed strategies for The Australian Federal Government, Westpac, BUSY at Work, Virgin Money and plenty more.  


Saxon Phipps – Founder & CEO

“You’ll never get anywhere being the class clown” is probably the best quote to summerise Saxon.
Saxon is the founder of Year13 – in which the ideas was brewed through his own experiences finishing school manya moons ago. Unfortunately being 27, he does bring up the office median age to 23 but the passion he puts into his work and vision of Year13 reminds us that this clown has a few tricks up his sleeve

Will Stubley – Co-Founder & COO 

From Lego blocks, meccano set, wanting to be a carpenter, through to an engineer, Will’s whole life has been about building things, and things haven’t changed. Will’s the type of guy who looks at a data, understands it, creates a funky info graph and explains it to you in a way that leaves you thinking ahhh that makes sense!”


Jordi Phipps – Co-Founder & Director 

From a young age, Jordi has shown a profound passion for positively influencing young people and advocating social justice for disadvantaged young people. Jordi’s one of those natural analytical thinkers with an acute attention to detail that has allowed him to develop a skill set which now allows us to harvest our data and plant it into something much much bigger.



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