There is a growing gap between how enterprise, government and parents engage with young people. It is becoming increasingly difficult for these groups to break through to youth and deliver their key messages effectively. This is where YouthSense steps in.

YouthSense is a free insights community sponsored by Year13 dedicated to Youth Engagement. This resource contains more than two million dollars in research collated over the last four years.

Year13 was created to empower all young people to create their own future. We wanted to build a place where the concerns of the youth were put first and where their aspirations would be nurtured.

Along the way we’ve met with businesses that share the same ethos and do amazing work to help young people achieve their dreams. We’ve worked with universities, TAFEs, apprenticeship groups, travel companies, festival organisers, banks – even government bodies. Together we’ve assisted young people make informed, positive choices about their future.

We created YouthSense as a way to focus on our marketing insights without muddling what Year13 is about. Our interest is in helping businesses adapt to evolving trends, technology and attitudes so that they can effectively engage with young people. Rather than grow old and out of touch, we’re here to make sense of youth.