Research
Year13 Wrapped: Key Moments And Movements That Impacted Gen Zs In 2021
Hi there, reader. We have some important, yet slightly alarming news to share with you. So please take a seat....
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The Most Popular Sports With Gen Zs In Australia
Busted. When The Sun-Herald in 2019 reported that Cricket Australia inflated their sport participation numbers to appeal to sponsors, the...
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What’s With Gen Z’s 90s & 2000s Nostalgia Obsession?
Flared jeans. Velour sweatsuits. Butterfly clips. Britney Spears. The verdict is in: Gen Zs can’t get enough of 90s and...
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How To Make Branded Content Gen Zs Actually Want
Businesses, listen up. The results are in: Gen Zs overwhelmingly prefer you to use branded content over traditional advertising. Three...
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How The Pandemic Has Fuelled Gen Z’s Toxic Hustle Culture
The last two years have been a challenge for everyone, but spare a thought for the Coronavirus class of 2020-21....
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Gen Z’s Favourite Social Media App Will Surprise You
Take a stab at guessing Gen Z’s favourite social media app. Go on. Okay, definitely not Facebook - that’s for old...
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Is It Safe To Take An Overseas Gap Year In 2022?
Gap years are a historic rite of passage. An entire year dedicated to exploring a way of life different on...
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Why Is TikTok More Popular With Females Than Males?
Be a lady, they said. If anyone wants to fast-track their understanding of the impossible demands that women face, let...
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The Gen Z Career Dream Not Taught In Schools
It’s bizarre, isn’t it? Gen Zs go to school to study traditionally accepted career paths. But in-between classes and after...
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Why Gen Zs Aren’t Ashamed To Have Therapy
According to our Gen Z Wellbeing Check 2021, mental health matters are finally going mainstream (yassss!). Nearly 1 in 2 Gen Zs...
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