If you’ve been closely monitoring your Facebook feed lately, you may have noticed a dramatic change in the NSW Police Force social media strategy. Their humorous and casual tone was...
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It’s incredible watching corporate giants like Pepsi and United Airlines fumble their way through 2017. Both companies have recently shown epic examples of how to make young people despise a...
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Hardly a day goes by where you don’t see a clip on Facebook or YouTube — often just a couple of hours old — that's already had millions of views....
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Earlier this year, Coopers Brewery suffered a massive backlash after an awkward ad campaign involving them and The Bible Society went viral, resulting in a movement to #BoycottCoopers. The long...
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A reputation 155 years in the making can take just 7 minutes and 16 seconds to evaporate – just ask Coopers. The beer brewery’s recent murky involvement with The Bible Society’s...
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Youth are an important element of any business model. And since the workplace is rapidly changing, becoming an increasingly flexible and digitally disrupted sphere, the youth are already educating their...
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2017 is a weird year for us entitled, avocado-eating millennials. As a 22-year-old living out of home and working in a world of suits, I don't know what the hell...
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To be young is to have the world at your feet and this has never been as true as it is today. But for Generation Z and Millennials, this figure...
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The way to Gen Z’s heart is through their screens, but this insight alone is not enough to find and engage the youth of today. Within this digital world, you...
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Grabbing hold of Gen Z can be as hard as catching a bouncy ball in a squash court – one moment they’re here, the next they’re over there, and just...
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